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MTU Telecom kick-starts Cellpoints global launch of ”happyEar”
Miami June 21st 2007 – Cellpoint Connect AB’s product range will now be available in hundreds of telecommunications stores across Scandinavia and Europe. The manufacturer of the award winning Flamingo Bluetooth headset has entered into an agreement with the Norwegian distribution company MTU Telecom.
The next few months will also see the launch of two new products under the lifestyle brand “happyEar”: the FlamingoStereo™ Bluetooth® earphone and the Flamingo Wired headset. Together with the flagship Flamingo™ earphone, the three products will be promoted under the “happyEar” umbrella featuring the EarClick™ fitting system of pads, accepted as the most comfortable in the industry.
Targeting a “mobile urban lifestyle”, the line will also feature a new selection of colors. The Flamingo Stereo won an E-tech award this year in CTIA’s competition for innovation and design in the “Hardware Mobile Accessory” category. Flamingo™ is also a past CES Innovation Award winner
Roger Bakke, Managing Director of MTU Telecom comments on the partnership: “We have great expectations for the Cellpoint campaign which now really kicks-off in Scandinavia with the launch of “happyEar”. The product line has gotten great results in technical tests, the styles are elegant and the EarClick™ fit is truly the most comfortable I have experienced. When they say you forget its there, they really mean it!”. He added, “and of course the colors are fabulous looking and enticing sounding—WhatchMe, ParisPink and Racing among others”
Kristian Gjerding, CEO of Cellpoint Connect Americas considers the agreement very important for the global launch of the “happyEar” brand; “MTU is well-established with a very good reputation in Scandinavia and Europe; this agreement has a great international potential for Cellpoint”. “MTU has a robust distribution system able to handle sales of our products in large volumes on the markets in which they operate”. Gjerding continues –“They have a qualified sales force which, supported by Cellpoints aggressive marketing and PR strategy for the launch of “happyEar”, will ensure success for both partners”.
“happyEar” will launch in North America during next week in conjunction with the planned announcement of another major development for the company.
Cellpoint Connect AB is a publicly listed Swedish company (www.aktietorget.se; CPNT) with headquarters in Copenhagen, Denmark and sales offices in Miami, Florida and Shenzen, China. The company designs, develops, manufactures and markets wired and Bluetooth® enabled wireless headsets/earphones. See flaming.cellpoint.com or www.cellpoint.com.
MTU Telecom is one of the largest distributors of mobile accessories in Scandinavia and is part of the international organization MTU Group.
The MTU Group has more than 800 employees and annual revenues in excess of $180 million. The group was established more than 30 years ago and is renowned for quality and service as well as its own telecommunication products. See www.mtutelecom.no
Contact: Kristian Gjerding, M: 305 206 2336, E: Kristian@cellpoint.com |
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